By: David Rice, D.D.S.

There’s an old adage in business based on 3 ideas: low cost, fast and good. Experts say you can be two of three, but never all three. Your business can be fast and good, but you have to sacrifice low cost. Your business can be low cost and good, but you have to sacrifice speed. Your business can be low cost and fast, but you have to sacrifice good.

But the times, just like dentistry… they’re a changing. And the old adage is just that… old.

I’ve learned a few things in my 21 years of practice. Patients want better; they want faster; and they want value. No longer is 2/3 enough. That’s the problem.

The solution…in the posterior direct restorative world, where you and I spend most of our time, is simple. Bulk Fill systems. Think about this.

What if your workhorse material didn’t cost an arm and a leg?

What if was beautiful when you placed it?

What if it decreased your stress AND made you faster?

Like most, I’ve been a traditional layer guy most of my career. It’ was comfortable. But when I can take down an old business adage and deliver great dentistry in one fell swoop… I’m in!