If you have seen our recent advertisements, you’ve probably wondered, “Why does Ivoclar have a passport on its ad?” Perhaps you discovered that we’re trying to give you a free trip to the International Dental Show (IDS) in Cologne, Germany if you visit our booth at the Chicago Midwinter Meeting and LMT Labday Chicago. Then you thought about it and asked yourself, “Why do I want to go to the IDS?”
We have read your mind. For that, we asked our friend Dr. Chris Salierno, Chief Editor of Dental Economics, why is IDS a great show? What is the IDS experience? And why do dentists and dental professionals want to go to IDS? Dr. Salierno was very generous with his answer below.
How do you get over 130,000 people to attend a dental meeting and not offer a single credit of CE? The IDS in Germany has figured that out. This is the Consumer Electronics Show (CES) for dentistry. This is where companies unveil all the cool stuff that their R&D departments have been working on. IDS is only held once every two years so that manufacturers have time for genuine innovation. It’s hard to describe the sensory overload of walking around the vendor floor; it’s like being a kid in a toy store.
As an attendee, you will get a leg up on where dental materials and technology are headed. You’ll be months or even years ahead of your study club friends. This show is for you if you want to be at the leading edge of advanced dentistry. When the show closes for the day, you can chat with world-renowned lecturers and product developers at a cafe along the Rhine River. All in a day’s work.
Do not miss the chance of winning a free trip to Cologne, Germany with one other companion. Do not miss the chance to experience dental innovation as it unfolds at the 2017 International Dental Show. Visit the Ivoclar Vivadent booth at the Chicago Midwinter Meeting and at LMT Labday Chicago. Click here to learn about our Chicago Midwinter Meeting Specials.