You say you want to increase your production in 2014 and create a niche practice that will stand alone from all of the other practices in your area? Top consultants, practice management gurus and even organizations recommend that dentists map out their continuing education plans and goals in the beginning of the year. Likewise, the New Year often brings out the business man/woman in all of us to budget the years marketing expenses. If your goals are to add more procedures to your existing patient pool, become more predictable in a procedure that many dentists dislike and to invest a little money marketing in an area very few dentists target- then I challenge you to revisit the art of removable prosthodontics.
Ivoclar Vivadent announces the release of its new Smile to the Max™ application for smartphones and tablets that provides patients with a wealth of information about the benefits of transforming their smiles with IPS e.max, the leading all-ceramic, metal-free material for today’s dental treatments. An extension of its highly successful patient education campaign, the app is now available for download at iTunes and Google Play. App highlights include information about IPS e.max, a before and after gallery, patient videos and testimonials, and details about what to expect throughout the treatment and smile makeover processes.