There’s value in considering how and why patients decide to approach your practice for dentures. When marketing to this demographic, it’s important to remember the human factor.
Denture Patients Want Proof
A materials-focused marketing approach relies on the likelihood that a patient interested in dentures wants a dentist as invested in the quality of the result as they are (even more so than the average patient). With dentures, patients want to know ahead of time that you’re devoted to providing them with something life-changing.
They’re not looking for okay. They’re looking for the best that they can afford.
This is where being very clear about your favored materials comes into play. Amy, a woman in her 30s with a history of declining dental health and one of our Removable Dentures ‘Success Stories,’ is a perfect example of how putting materials at the forefront of your treatment vision can make all the difference.